FUSAJIRO YAMAUCHI’S NINTENDO
“Pause Reality. Play Together”


insert coin


















Nintendo is structured as a shared pause, not an escape. It lowers performance, but creates an experience that leaves you better than you were found, because play and friendship is where we’re least filtered, and the truest versions of ourself.



















TV SPOT


“HYENA HAYDAY”








Talk Tubes, except Nintendo’d
The Mario Mall Prix. Coming to a mall near you


15s Social Spots










The Floor is Lava Radio Spot




No campaign is complete without a radio spot.






Art Direction: Jane Lawyer & Bella Hsiung
Copywriter: Eliza Loosli
Content: Tommy Van Dyke