5 Gum Lasts Longer Than Life
$50 budget, 4 crew and 2 actors
Story
You can tell a civilization is great by what it buried its people with. That’s the idea behind our spec campaign for 5 Gum. We wanted a good mummy, so instead of buying one, we built our own. I got bandages off Amazon and a plastic skeleton, and we soaked the bandages in coffee to give them some depth. For the most part we used what we had, and it came out pretty solid.
I led the casting and pinned down the location. With Abby, our art director, I got the bandages and the skeleton and built the mummy. I built the end card too, and I dug the hole.
Michael directed and shot it. I helped pull the whole piece together, from the idea and how to polish it to the music, the cut and the angles.
Credits
- Producer
- Tommy Van Dyke
- Led casting and the location, built the mummy with the art director and helped shape the idea, the music and the cut.
- Director and DP
- Michael Wirthlin
- Copywriter
- Miriam Zeidner
- Art Director
- Abby Johnson
Frames
Behind the scenes
